The team
We've run businesses, made the hard calls on what to kill, and lived the mess we help others fix. We bring that experience — not a methodology borrowed from someone else.
The partners
The people you'll work with directly
Co-Founder & Managing Partner
Anton Lundberg
Strategy · Commercial models · Organizational focus
Anton connects patterns and opportunities, transforming insights into clear, actionable strategies. He thrives on collaboration and structured decision-making, ensuring that initiatives are embraced and not just planned. His strength is helping businesses navigate change and unlock new possibilities through an adaptive, hands-on approach.
Turns customer and market insight into strategic focus
Structures decisions that stick across the organization
Builds commercial models grounded in what the market values
Co-Founder & Managing Partner
Joachim Rask
Execution · Innovation · Customer-centric transformation
Joachim turns strategy into action with a people-first mindset and a sharp execution focus. He leads cross-functional collaboration and innovation, ensuring customer and market-centric transformation. He combines business-led digital change with deep innovation expertise, making complex challenges manageable and impactful.
Moves strategy from paper to working solutions
Designs cross-functional collaboration that delivers
Our way of working
Small by design. Deep by choice.
You work with us — not for us
You work directly with senior partners on every engagement. No handoffs to junior consultants. No project managers sitting between you and the people doing the thinking. When we need specialized expertise, we bring in practitioners from our network — not generalists from a bench.
We take on fewer clients
That's deliberate. Being boutique means we can go deeper, move faster, and stay completely focused on your challenge. We don't manage a portfolio of 30 accounts. We commit fully to the clients we work with.
We build your capability
LinkedIn — Experience Unleashed