Most organizations struggle with the same problem: they're so busy managing internal complexity that they've lost sight of what actually matters - their customers. I've spent 25+ years helping companies break through this noise. My focus? Innovation, Customer Experience (CX), Digital, Transformation, and Leadership - all through the lens of obsessive customer focus.

My Journey

Started as employee #5 in a digital startup in 1997. Watched it scale to 120 people, learned hard lessons when it crashed 4.5 years later. Spent the next 11 years as a management consultant (mostly running my own firm) helping companies tackle Transformation, CRM, CX, and Innovation challenges. Then led innovation teams driving profitable organic growth in two major corporations - consumer goods and telecom. Completely different industries. Same truth: when you put customers at the center, cross-functional barriers dissolve and breakthrough happens.

What Drives Me

The moment a team launches something that genuinely delights customers. That's the rush. It requires combining Customer Experience with Business Model Innovation - experimenting with what you have while building what you need. The result? New revenue streams, transformed capabilities, and organizations that think differently. Best part? It's a team sport involving customers, partners, and everyone across the organization.

Today

Since 2019, through Experience Unleashed, I work with businesses of every scale to discover where to play and how to win by being single-minded about what matters: their customers.

The approach is simple: Start with customer truth. Design from the outside in. Focus relentlessly on what creates value. Everything else is noise.

View Joachim’s LinkedIn-profile here.