Joachim Rask

Co-founder of Experience Unleashed, former Head of Purple+, Telia Company’s Innovation hub, former VP Innovation Operations at AB Electrolux.

Joachim is a leader with 25+ years’ international experience of driving results within the fields of Innovation, Customer Experience (CX), Digital and Transformation. He has a diverse experience across multiple industries (both as line manager and management consultant) and a long history of leading strategic and operational initiatives in a reality characterized by Volatility, Uncertainty, Complexity & Ambiguity (VUCA). With extensive knowledge how to engage people he has a strong know-how of how to make things happen. Joachim has a track record of leading and building high performing teams based on empathy, trust, joy and diversity. He is driven by passion and a strong belief that nothing is impossible.

  • Jan 1997, I was the 5th employee in a small IT company, or as we say today “digital start up”. 120 employees and 4,5 yrs later the company was put into bankruptcy. After that 11 years as management consultant. Most of those years in my own company with assignments related to Transformation, CRM, Customer Experience (CX) and Innovation, often with a digital touch. Then I spent 7 years leading/facilitating innovation work with purpose to trigger profitable organic growth in two large companies in two completely different industries; consumer goods and telecom.

  • I’ve been lucky to have worked with all aspects of innovation, from accelerating innovation across a large company to shaping new business and revenue streams in a startup way, from physical products to digital services, from idea to commercial launch. I have done many learnings throughout the years. Key learning? When customers are truly put in the center of an organization’s way of working from strategy to execution, cross-functional work will flourish, and insight-based decisions as well as activities are made. Great pre-conditions for any company to succeed.

  • For above reason, the coolest thing for me at work is when a team effort bring a new product, service and/or experience to market that delight and surprise customers. Challenging? Yes, but if you combine Customer Experience (CX) and Business Model Innovation you can experiment and use existing capabilities in new ways but also develop new products, services, ecosystems and capabilities. Hence, you can not only generate profitable organic growth and new business, but also transform companies (new mindset/approach). Best part? It is a team sport! With customers, partners and all functions in an organisation.

  • Since Aug 2019, I’m pioneering value creation and impactful outcomes, guiding businesses of every scale to excel in exceeding customer and market expectations.

View Joachim’s LinkedIn-profile here.