How we create value for you?

FOCUS

Instead of guessing where customer value meets market opportunity. We help you know. That intersection is your focus. From there, we build the rest: positioning, commercial models, strategy. Skip this step and you pay for it later.

EXECUTION

Instead of innovation dying in PowerPoint. We help you ship what customers actually need. Test with real customers. Learn what works. Scale it. No theater. Just working solutions in customers' hands.

4 WAYS TO START

Most clients come to us with one of these challenges.

Instead of building for internal convenience, we help you build around what customers truly value.
It's harder. It works.

  • For years a company has put emphasis on operational excellence. Now the management team has realized it's time to put the customer in the center for next phase of development and growth. We run a diagnostic to map where your structure, priorities, and culture block commercial impact. You get clarity on what needs to change and where to start.

  • A company's portfolio grew organically to the point where oversight is tough to get. Some products drive EBIT, others drain it. The team debates what to keep, kill, or build but lacks the clarity to decide. We map products against what the market values, kill the darlings that add little value, and identify margin contribution. You get direction and priorities that stick.

  • A company with strong products, capable team but there's a lack of clear direction on where to compete and win. Resources are spread thin. We find where customer value meets market opportunity through your internal knowledge, direct customer input and external market analysis. You get your focus and the commitment to execute on it.

  • A management team has identified opportunities but can't turn them into concepts the market will buy. We develop and validate offerings built on actual customer needs before you invest in full development. You get tested concepts with a clear commercial path forward.

What sets us apart?

  • We’re boutique by choice. While others scale and standardize, we stay deliberately small. You work directly with senior partners, not junior consultants. When we need specialized expertise, we bring in practitioners from our network. We take on fewer clients. We go deeper. No handoffs.

  • We believe in one thing: organize around what customers truly value. Not 99 priorities. Not frameworks that need frameworks. Just clear focus, customer truth, and the discipline to stay there.

  • Your organization already knows more about customers than it realizes. That knowledge is buried in conversations, tickets, feedback. Most companies build for internal convenience. We help you build around customers - where strategy, structure, and culture move in one direction.

  • We're not career consultants. We're former operators who've run businesses, made the hard calls on what to kill, and lived the mess we help others fix. We move fast. We focus on what matters. We skip the fluff.

  • We don’t have all the answers. But we know how to help you find yours and build what it takes to win there. Our goal isn’t solving your problem once; it’s building your capability to solve the next one.

What our clients say

”Experience Unleashed is a trusted partner to us. They have really shown that they understand our business and our customers. All outputs from the initiatives we have done together so far have been actionable and both strategically and operationally valid.”

- Björn Borgman, CEO & Group Commercial Director, HL Display

“We sought better-quality insights, and Unleashed provided the eye-openers we needed by organizing internal and external customer and market data. While much of the information wasn’t new, they facilitated pivotal “aha” moments for our management team, enabling us to find common ground. Thanks to Unleashed, we’re now fully aligned and have a clear, strategic path forward.”

— Finn Wikander, Chief Product Officer, Pricer

”Experience Unleashed has guided us through the process of defining a future product portfolio. Introducing a structured yet innovative and flexible approach, with a lot of hands-on exercises. I really enjoyed working with them, strong professionalism based on experience and still a very easy and friendly approach.”

- Niklas Karlsson, Vice President Products, Services and Technology, Aritco Lift

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